It’s one of the most watched sports on the planet and a lot of people are paying attention.
It’s also one of its biggest pay-TV customers, and it has a massive amount of content on its platforms.
But how do you watch the big games live?
The answer is, you’ll need to have a subscription to ESPN or FOX Sports.
That’s according to a new study from research firm Avalere Group that has found that over the course of the 2017-18 season, more than 4.5 billion Filipino viewers watched the games via their cable or satellite subscription.
It also found that the number of Filipinos who streamed the games on a smartphone or tablet reached 4.2 billion.
So how do we get more Filipinos to pay attention to the games?
That’s where Avalere and the TV ratings firm Nielsen come in.
And they’re not just looking at TV ratings.
They’re also looking at what viewers actually see and how they respond to those responses.
This study finds that while Filipinos are watching more sports on TV, they are also watching fewer times on the screen than they did in 2016.
So what is the connection between these two phenomena?
The Avalere researchers say there are two big factors that are likely contributing to the shift.
First, more Filipinas are watching on their smartphones.
The second factor is the increase in mobile-first viewing habits, which means they’re watching TV shows and movies on their devices more often than they used to.
And while these two trends are likely linked, the Avalere study finds some key differences.
First of all, the Nielsen study found that mobile viewing habits have increased from 7.2% in 2016 to 10.3% in 2017.
That’s a whopping 21% increase.
And Nielsen also found an increase in viewership of live sports events.
For instance, Nielsen’s study found viewership of the Super Bowl increased by 22% in 2018, and viewership of boxing increased by 30% in the same period.
So, there is clearly an opportunity for a new TV ratings system to be introduced.
But it’s hard to predict what the impact of such a system will be.
And we’re just beginning to see the effect of this new technology on the sports market.
What’s more, there are some big caveats with this study.
For one, there were some issues with the data used in the study, and the Nielsen data is notoriously inaccurate.
But that’s something that could be fixed with a future study.
Secondly, there’s no way to compare viewership to actual ratings, as it was not a Nielsen survey, and Nielsen does not track viewership data.
So this study could be interpreted as a bit of a “measurement bias” when it comes to viewership.
So the Avaliere researchers say the best way to make a case for a TV ratings model is to look at the actual viewership numbers, not just the Nielsen numbers.
So for now, we’ll just have to wait and see how the technology develops in the future.